the Bb blog.

I could NOT believe my eyes and I am so excited to share the story of how Bb design got published. I have never done anything like this before… but I thought what the heck, might be fun.

About a year ago David Sherwin made a call to designers everywhere through his blog {http://changeorder.typepad.com}. He was in the process of writing a book “Creative Workshop – 80 Challenges to sharpen your design skills”. I emailed him and let him know I was interested, he sent me several challenges to choose from and I chose ‘Totally Cereal’ .

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Totally Cereal
[time] 30 minutes
[topic] Packaging
[description] Write one or two sentences describing a new type of breakfast cereal, including a brand name, audience, and type of store where this product will be sold. Your product must have a special selling point that sets it apart from similar products — e.g. organic, sustainably grown, cage-free, whole grain, and so on. Then spend 30 minutes sketching at least two package designs concepts for this new product.
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I don’t do a lot of sketching… I usually start by praying then just jump in and start, I get inspired by fonts, colors, texture. Once in a while I will do a rough sketch to see if layout will work, it’s not always very pretty but def gets the ideas going. In this book it is cool to see how every designer gets to the end result in a different way. Guess that is what makes everyone unique.

Anyway… my challenge was published in his book… another very exciting thing is that it is a HOW Book {www.howdesign.com} So, have fun checking out the pics… I haven’t read through the whole thing yet, but I think it would be a great design resource. You can purchase it at amazon.

Thanks so much for stopping by and have a great weekend. — Britta